Quota Setting
Stakeholders, timelines and process overview
What is Quota Setting?

Quota Setting Process is a collaboration between Commercial Operations (mainly Revenue Operations) and the Sales Teams to set their yearly quota at the beginning of the year.

Sales Quotas are part of the compensation plan each Sales Team Member is contractually entitled to.

The Commission Plan details the various aspects related to Sales Compensation. There are two main components of the Commission Plan:

  1. Sales Quotas- Linked Directly to the Shipments
  2. MBO/MBPs- Could either be Quantitative (linked to shipments) or qualitative

Each Sales Group is on Commission Plan which is finalised during the Pre-Quota Setting Process. It could be a combination of Sales Quotas, MBO/MBPs

This Commission Plan forms the basis of the Quota Setting Process

Teams Involved
Global Sales Operation
Regional Revenue Operations works closely with our Global counterparts during the Quota Setting Process. The Quota Setting process is owned by Global Sales Ops.
Global Sales Operations
Regional Support & Incentive Compensation Design

MB-GlobalSPM@illumina.com
Jen
Cadieux
Associate Director, Global Sales Operations

jcadieux@illumina.com
Corinne
Zavala
Global Sales Operations Staff Sales Operations Analyst, EMEA & GC

czavala@illumina.com
Crystal
Yacoby
Global Sales Operations Staff Sales Operations Analyst, AMR & APJ

cyacoby@illumina.com
Global Commissions Admin
The team looks after Sales Credit, Commissions Calculations, Targets & Rates. They should be able to answer all queries regarding InCent/Xactly
Commissions
Admin Team
Regional Support & Incentive Compensation Design

MB-GlobalCommissions@illumina.com
Tyler
Koral
Finance Manager, Accounting Department


tkoral@illumina.com
Process Timeline
This process happens in October - December
Pre-Quota Setting Process

All activities done prior to Quota Setting exercise commencing in January come under Pre-Quota Setting.

This period will include:

  1. Finalising the Compensation Plan Matrix
  2. Preparing and sharing support workbooks
    - SRL workbooks
    - DSM workbooks
  3. Specialists workbooks**
  4. Finalising the Quota Setting Timeline / Calendar (link to below)
  5. Finalising crediting rules for specialists & special cases
  6. Finalising MBOs & MBPs
Process in the Calendar

The calendar shows the months and activities that happens in each month of the pre-quota setting process. Pre-Quota setting process starts from October - December

Process Timeline
This process happens in January - February
During-Quota Setting Process

Commences beginning of January when Andrew receives the Quota Number for EMEA[1]. We follow the Quota Setting timeline to set quotas for all Sales Team.

Generally, the sequence for finalising quotas is:

  1. Quotas- TAM & DSM Quotas
  2. Overlay Groups- Clinical, Technology teams
  3. Inside Sales and PCR

There is flexibility in setting the sequence for the overlay groups.

[1] Europe from January 2023

Example of Quota Setting Timeline


As Sales Operations we support by providing workbooks to Sales Leaders to help distribute & set quotas for their teams. These workbooks are created as a template and refreshed with latest forecast information from TM1.

Once the quotas are finalised, the final consolidated version should be saved on the Sales Ops shared team folder. This file should be kept “live” and updated with any changes during the year.

Along with the Final Quota Submission file, the Final Portfolio & Crediting Rules file should also be saved in the same location. Any changes to the crediting rules and product portfolios should be updated on this “live” file.

Process in the Calendar

The calendar shows the months and activities that happens in each month during quota setting process. This process starts from January - February

Post-Quota Setting Process

Once the Quotas are set for the year, there can be changes due to:

  • Change of Territory Structure
  • Change of Accounts in a Territory
  • New TAMs hired
  • Changes in District Redesign
  • New product launches, product hierarchy changes
Process Overview

Discrepancies between Commissions on InCent/Xactly and Shipments on Tableau

These are a few common issues that can cause a discrepancy between Tableau and Xactly:

Timing Delay:

  • Tableau refreshes 3-4 times per day, while Xactly only updates once per day, around midnight PST

Account Moves from One Territory to Another:

  • Tableau can only reflect an account in its current Territory for the full year.  In essence, if an account moves from one territory to another mid-year, the credits from that account will only show for the territory it is currently in
  • A rep that owns an account today will see sales for that account all year in Tableau, even if they weren’t the owner of it last quarter
  • Xactly will reflect the accurate split of credits for the year, which can be cause for a discrepancy

Miscellaneous Commission Adjustments

  • Tableau will not properly reflect
  • ~Commission splits
  • ~Commission reassignments
  • ~Supply constraints
  • ~Milestone payments (which are non-commissionable)